Your MySite isn’t just a digital business card—it’s your best salesperson. The right words can turn casual visitors into loyal customers. That’s why having Strategic Brand Copy is essential—it helps potential clients understand what you offer, connect with your brand, and take action.
Below, we'll guide you through writing high-converting website copy that makes your MySite work for you.
And if you’d rather have a pro handle it? We've got you covered. 😉
Step 1: Your Homepage Hero Section – Grabbing Attention in 5 Seconds
Your Hero Section is the first thing visitors see, and it should instantly answer three key questions:
✅ What do you do?
✅ Who do you help?
✅ What makes you different?
How to Write It:
- Headline: A short, powerful statement about what you do.
👉 Example: “Helping you look and feel your best.”
- Subhead: A sentence that adds more detail.
👉 Example: “Our team delivers customized beauty treatments that boost confidence.”
- Call to Action: What should visitors do next?
👉 Example: “Book an Appointment” or “Explore Our Services.”
🔹 Why It Matters: A strong Hero Section instantly tells visitors, “This is for you!”—and makes them want to stay on your MySite.
Step 2: A Bold Statement – Connecting Emotionally
This is where you show potential clients that you get them. A strong, relatable statement reassures visitors they’re in the right place.
How to Write It:
- Think about their challenges and goals.
👉 Example: “We know how hard it can be to find time for yourself—let us make it easy.”
🔹 Why It Matters: When potential clients feel understood, they trust you more—and trust leads to bookings on your MySite.
Step 3: The Offerings Section – Making It Clear What You Do
If visitors don’t immediately understand your services, they’ll leave. Keep it clear, simple, and structured.
How to Write It:
- Break your services into categories.
👉 Example: Haircare | Skincare | Wellness Packages
- Keep descriptions short but impactful.
👉 Example: “Our expert stylists create custom haircuts that fit your style and lifestyle.”
🔹 Why It Matters: People don’t want to dig for information. A well-structured Offerings Section makes it easy for them to see how you can help—right from your MySite.
Step 4: Testimonials – Turning Visitors Into Believers
People trust people. A great testimonial reassures new visitors that you deliver results.
How to Write It:
- Highlight a favorite client quote.
👉 Example: “This spa changed my life—best experience ever!”
🔹 Why It Matters: Testimonials act as proof your service is worth it. When potential clients see success stories on your MySite, they’re more likely to book.
Step 5: About Us – The Story That Builds Trust
Your About Section isn’t just about you—it’s about why you do what you do and why that matters to your clients.
How to Write It:
- Tell your story in a way that connects with your audience.
👉 Example: “We’re passionate about helping people look and feel their best.”
🔹 Why It Matters: Clients don’t just buy services—they buy into people and stories. A relatable About Section builds connection and credibility—which is exactly what your MySite should do.
Step 6: Differentiators – Why Choose You?
This is where you make it crystal clear why visitors should choose you over the competition.
How to Write It:
- Highlight what makes you unique.
👉 Example: “We’re the only studio in town offering 100% organic products.”
🔹 Why It Matters: Clients have options. Your MySite needs to convince them why you're the best choice.
Need Help Writing? We Can Do It For You!
By following these steps, you’re creating Strategic Brand Copy that turns visitors into paying clients.
But if writing isn’t your thing (or if you just don't have the time), we can write it for you! Just ask your designer for pricing and details.
