What’s My Vibe? How to Find the Right Style for Your Brand

What’s My Vibe? How to Find the Right Style for Your Brand


3 minute read · 09/19/2025 21:43:33

Ever walked into a spa that instantly made you feel calm, or a salon that felt exciting and trendy the second you stepped in? That feeling and first impression is your brand at work.


Your brand isn’t just a logo—it’s the mood, style, and experience people connect with when they interact with your business. From your website and Instagram to the way clients feel when they walk through your door, your brand should create a vibe that sticks.


So, how do you figure out what yours is? Let’s break it down step by step.

Step 1: Think About the Feeling

Before picking colors, fonts, or a logo, ask yourself:

What do I want my customers to feel when they visit my business?


Do you want them to feel:

  1. Relaxed and pampered?
  2. Bold and empowered?
  3. Luxurious and high-end?
  4. Natural and down-to-earth?
  5. Fun and playful?


Your brand should evoke a mood the moment someone sees it. If you run a med spa, you might want a clean, minimalist style with soft colors. If you’re a lash artist who loves glam, bold black and gold might be more your speed.

Step 2: Define Your Business Personality

Next, let’s talk about personality. Imagine your business as a person—how would they introduce themselves?


Would they say…

  1. “Welcome to your personal oasis—where self-care is a priority.” (Luxury Vibe)
  2. “We help you unleash your confidence with head-turning beauty.” (Bold & Edgy Vibe)
  3. “Simple, natural, and effective beauty—because less is more.” (Minimalist & Organic Vibe)


Your brand should have a distinct personality that speaks to the right clients.

Step 3: Get Clear on Your Brand’s Most Important Characteristic

What is the one thing you want people to remember about your brand?

  1. That you’re the most luxurious place in town?
  2. That you’re an affordable, friendly go-to for self-care?
  3. That you’re a trendsetter, always ahead of the game?
  4. That you focus on clean, non-toxic beauty?


This one characteristic will guide everything—from your website design to your Instagram captions.

Step 4: Choose the Visuals That Match Your Vibe

Now, let’s bring it all together. Once you know your brand’s feeling, personality, and core message, it’s time to choose the visuals that bring it to life.

  1. Colors Matter – Want a calming brand? Stick to soft neutrals or pastels. Want bold and modern? High-contrast colors like black, white, and red might be perfect.
  2. Fonts Set the Tone – Sleek and minimal? Go for thin, modern fonts. Fun and playful? Try handwritten or bubbly fonts.
  3. Imagery Tells a Story – Soft, dreamy photography works for a spa. High-energy, bold images fit a trend-driven salon.


If you’re struggling, create a mood board! Collect photos, colors, and styles that speak to you.

Your Brand, Your Story

At the end of the day, your brand should feel authentic to you. It should attract the right clients, set you apart, and make people remember you.


So, ask yourself:

  1. What’s my vibe?
  2. Does my brand reflect the experience I want to create?
  3. Would my ideal client be drawn to this aesthetic?

And remember: consistency is key. The more your brand feels cohesive across your website, booking page, socials, and in-person experience, the more trust you build. And trust leads to loyalty.


If your brand feels a little all over the place, don’t stress—you can always refine it. And if you need help creating a polished, cohesive brand package, we’ve got you covered. 


Ready to build a brand that truly represents you? Let’s make it happen!